User Count
Definition
The KPI User Count is defined as the total number of users of your product.
Why use it
This simple metric should be known by every startup and is especially important before revenue is generated as the users build the base for future revenue.
| Alias | Users/Total Users |
| Abbreviation | – |
| Unit | Number |
Calculation
The User Count is simply the sum of all users.
| ∑ of users |
| User Count |
Example
A company has 1.500 users in total 500 of which are active every month.
| 1.500 |
| 1.500 |
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