User Count

Definition

The KPI User Count is defined as the total number of users of your product.

Why use it

This simple metric should be known by every startup and is especially important before revenue is generated as the users build the base for future revenue.

AliasUsers/Total Users
Abbreviation
UnitNumber

 

Calculation

The User Count is simply the sum of all users.

∑ of users
User Count

Example

A company has 1.500 users in total 500 of which are active every month.

1.500
1.500