Revenue

Definition

The Revenue KPI refers to all money earned from regular business activities in a set period.

Characteristics

Revenue is the top line figure on the P&L and can be recurring or one-time.

IncludeDon’t include
  • All money earned from regular business activities
  • Reduced by discounts and refunds
  • Extraordinary revenues
  • Received interest (except if part of business model)
  • Costs of goods sold

Calculation

net price
× units sold
= Revenue

 

Sales / Turnover / Income
(Euro / Dollar / YEN)
REV
Currency
(Euro / Dollar / YEN)

Calculation

A company sells furniture online. In January they sell 50 couches for 500 € each. January’s revenue is therefore calculated as follows:

500 €
× 50 units
25.000 €

 

Cost Total

Cost Labour

Net Cash Burn

Cash on Hand

Head-count

Custom KPIs