Revenue

The Revenue KPI refers to all money earned from regular business activities in a set period.

Revenue is the top line figure on the P&L and can be recurring or one-time.

Include	Don’t include
All money earned from regular business activities Reduced by discounts and refunds	Extraordinary revenues Received interest (except if part of business model) Costs of goods sold

net price

× units sold

= Revenue

Sales / Turnover / Income
(Euro / Dollar / YEN)

REV

Currency
(Euro / Dollar / YEN)

A company sells furniture online. In January they sell 50 couches for 500 € each. January’s revenue is therefore calculated as follows:

500 €

× 50 units

25.000 €

Cost Total

COMPANY

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