The Month on Month Monthly Active User Growth measures how much the active user base grew from one month to another in percent.
Why use it
If a bunsiness is not yet generating revenue (or when the size of the user base is particularly important to the business model) the MoM MAU Growth can be a good measure of a company’s growth rate.
|Abbreviation||MoM Revenue Growth|
The difference between this month’s MAU and last month’s MAU divided by last month’s MAU gives the monthly active user growth.
|(MAU 2nd month – MAU 1st month)|
|÷ MAU 1st month|
|MoM MAU Growth|
In January a business had 1.000 active users in Feburary its active user base had grown to 1.200