Monthly Active Users

Definition

Monthly Active Users is defined as the number of unique active users within a month. A user is counted as active when he or she takes a certain action, this could be logging in or performing a transaction.

Why use it

Especially in early stages when revenue streams are just starting MAU can give insight about growth and expected future revenue. For companies that earn their money through advertisements shown to their users MAU provides the user base that can be monetized.

Adaptation

Of course, this metric can be calculated for every other time frame. Another common version is Daily Active Users (DAU).

Alias
AbbreviationMAU
UnitNumber

 

Calculation

The sum of all unique active (i.e. performing a certain action) users of a month gives the Monthly Active Users.

∑ unique active users
MAU

Example

In January 450 different people logged into the platform of a SaaS comapany.

450
450