DAU:MAU Ratio
Definition
The Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures how often your users engage with your product or service on average per month.
Why use it
The DAU:MAU Ratio measures engagement frequency and therefore the stickiness of your product. If you want to increase engagement it is a good metric to track your success.
| Alias | – |
| Abbreviation | DAU:MAU |
| Unit | Ratio |
Calculation
The DAU:MAU Ratio is calculated by dividing daily active users by monthly active users.
| DAU |
| ÷ MAU |
| DAU:MAU Ratio |
Example
On average a company has 100 (unique) active users per day and 1.000 (unique) active users per month.
| 100 |
| ÷ 1.000 |
| 1:10 |
As a month has about 30 days this means the users were active on average 3 times per month (30÷10).
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